SquaredMichigan is a fun loving apparel brand built by a Michigan family with a deep love for the place we call home.

We’re John and Erica, from Northern Michigan and lucky enough to raise our boys, Traverse and Finnley, here too. Around our house, Michigan means trails, beaches, skiing, biking, hockey, soccer, baseball, lake days, backyard BBQs, family get togethers and dinner picnics in the sand.

It’s getting outside, moving around and enjoying this state with the people we love.

Our squared designs are bold, connected and built around Michigan pride. We make apparel and goods for lake people, trail people, bridge people, mitten people, U.P. people and anyone who carries Michigan with them.

Whether you’re wearing it close to home or spotting a SquaredMichigan hoodie three states away, it should feel like finding your people in the wild.

Thanks for being here. Whether Michigan is home, was home or just has a piece of your heart, you’re one of us.

MICHIGAN. Let’s get out and enjoy it.
John & Erica